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Social is a multi-people, multi-width mega collaboration made by many eyes and many players. As a friendly, smooth grotesque with Variable Font capabilities, it also fills a gap in our library, standing apart from our more constructed sans serifs both visually and technically.

The name “Social” nods both to how the project came about and how designing it felt. If even more humans meet and connect through working with the font—be it spiritually, romantically, or platonically—we’d be more than happy.

ABC Social has a sense of humor, with its freely designed forms and rounded shapes. The dynamic s and double storey a are particularly close to our hearts. And the g may become the most loved or hated character. Social also contains three different forms of punctuation: square, round, and angled.