Dinamo Typefaces GmbH
Glasower Str 44-47, 12051 Berlin, Germany
End User License Agreement
Here at Dinamo we have a slightly different approach to font licensing from what you might be used to. We believe that font licenses should be owned and paid for by the client for whom the fonts are being used — not by the designers working for them — and that the value brought by fonts grows with the size of the client. With these two principles in mind, we base our prices on the total number of people working for the client — not the size of the design agency they hire, not the number of people in their design department, and not the number of people who use the fonts. You can read more about our philosophy here.
Company size: one metric to rule them all
The company size of the client is the only metric you need to know in order to license fonts. You don’t have to gather or predict any information about web traffic, app downloads, etc.
Meet the cast
Imagine a designer is using our fonts to design a new identity for their client, Brand Company, and there will also be a PR agency using the fonts. The license price is based on Brand Company’s “Company Size”, which is the total number of people working for them. Brand Company is the “License Owner”, the designer is the “First Designer”, and the PR agency is an additional “Subcontractor”. In this contract we sometimes refer to the License Owner, the First Designer, and any Subcontractors interchangeably as “you”.
Contract & grant of rights
This contract governs all use of our fonts. If you do anything with our fonts then you agree to the terms of this contract. As long as we’ve received full payment of all fees and the License Owner, the First Designer, and any Subcontractors have all agreed to abide by the terms of this contract and to be directly liable to us for doing so, we grant the License Owner a perpetual, worldwide, non-exclusive, non-transferable, non-assignable license to use the fonts for the purposes allowed by this contract. We’ll deliver the fonts once we receive full payment. We retain ownership of the fonts and everything that’s in them. Any rights that are not specifically given by us in this contract are reserved.
The first designer or studio who used the fonts to make things for the License Owner (i.e., the “First Designer”) is covered by the License Owner’s license. If the License Owner wants other third parties to be able to use the fonts, the License Owner needs to buy a Subcontractor add-on.
If you buy a Subcontractor add-on, the License Owner can let third parties other than the First Designer (like subsequent designers, other designers, developers, producers, agencies, etc.) use the fonts on their behalf.
Each client needs their own license
If a designer is using our fonts for multiple clients, each of those clients needs to have their own license.
Types of licenses
Fonts get used in many ways and in different kinds of media, so we offer a variety of licenses. The type of license you bought is shown on your invoice. You’ll need to buy a license upgrade if the License Owner grows beyond the Company Size in the License Metrics section of your invoice. Aside from that, the license fees are one-time fees. There are no subscription fees.
By the way, if monitoring your growth and purchasing license upgrades is something you’d rather not be bothered with, you might prefer an unlimited license.
An unlimited license (aka an enterprise license or corporate license) is a bundled license that covers all types of media (i.e., desktop/print, logo/wordmark, social media, web, app/game, and video) for one brand and has no limit on Company Size or Subcontractors. Bigger companies and companies who expect to grow quickly often prefer this. Please send us an e-mail at firstname.lastname@example.org.
With a desktop/print license you can install the fonts on all of your devices and use them to create printed and digital documents, objects, merchandise, signage, and similar things for one brand. If the License Owner’s Company Size is less than 50 people, the License Owner gets a free logo/wordmark license. If the License Owner’s Company Size is less than 3 people, the License Owner also gets a free social media license and a free video license.
With a logo/wordmark license you can use the fonts to create a logo or wordmark for one brand. If you want to do it for another brand you’ll need to buy another license. You can use that logo or wordmark everywhere (including in print, on social media, in videos, etc.). And yes, you can convert the font to outlines in design software and edit those outlines when you design a logo :)
Social media license
With a social media license you can use the fonts to create design assets for one brand to use on social media channels (like Instagram, Snapchat, Facebook, and TikTok). If you’re making video content for social media then you’ll also need to buy a video license.
With a web license you can use the fonts in WOFF and WOFF2 format on one web domain with the @font-face CSS method and for e-mail newsletters. There’s no limit on the amount of web traffic, but if you want to use the fonts for another web domain you’ll have to buy another separate web license. If you want to use desktop software like Figma you’ll need to buy a desktop/print license. You’re welcome to self-host and subset the fonts. You are not allowed to use desktop font formats (like OTF) on the web.
With an app/game license, you can embed the fonts into one app, which can be a game, desktop app, mobile app, web app, digital point of sale system, etc. Regional variants and versions for different platforms (like iOS and Android) are included. If you want to use the fonts for multiple apps or games you’ll need to buy additional licenses.
With a video license, you can use the fonts to make content that has animated or moving images for one brand. This is the license you need if you’re making video content for places like YouTube, Netflix, television, movies, commercials, and video billboards. If you’re making video content for social media then you’ll need both a video license and a social media license.
Non-profit & cultural institutions license
If the License Owner is a registered non-profit organization or a cultural institution (i.e., a museum, library, art gallery, artist, photographer, musician, independent record label, independent publisher, or independent fashion label), you can buy fonts with a non-profit & cultural institutions discount.
A trial license, which is free and includes a full character set, allows you to use our trial fonts to decide if you want to buy a license. If you’re a designer, you can also use trial fonts to pitch design directions to your clients.
If you’re a student, you can buy fonts with an educational discount and use them for your personal projects (even commercial ones, like designing a t-shirt and building a website to sell it). After you finish your studies, you can keep using the fonts for personal projects that started when you were a student. If you want to use the fonts for a client project, your client needs to buy their own license.
If you’re a teacher at an accredited educational institution, you can buy fonts with an educational discount and use them for your non-commercial teaching materials and class projects.
Student font pack
Our student font pack is an educational license for many fonts that covers all types of media (i.e., it includes desktop/print, logo/wordmark, social media, web, app/game, and video licenses).
Now that you know all the things you can do, here are some things you can’t do:
• Use the fonts in a political context without getting our permission
• Use the fonts to promote violence or discrimination
• Convert the fonts to different formats
• Modify, reverse engineer, decompile or disassemble the fonts
• Make new fonts based on the design that’s in the fonts
• Personalize font names in a way that violates someone else’s rights
• Embed the fonts in a way that end users can access them
• Share the fonts with third parties (unless you buy a Subcontractor add-on)
• Give the fonts to anyone without a copy of this contract
• Use the fonts or the designs embodied in the fonts to train artificial intelligence
• Put the fonts on public servers
• Put the fonts in public repositories
We enjoy sharing how our fonts get used
We get excited when people make great things with our fonts and we love to share it with the world. This means we might post it on social media, have it on our website (like here for example), put it in books, magazines, lectures, case studies, etc., and let third parties (like design magazines) do the same.
Important legal stuff
If you breach this contract then all of your rights automatically end and you have to stop using the fonts immediately. In addition to any legal recourse we have, you'll need to pay for any costs we incur, like legal fees and investigation costs.
You are responsible for taxes that accrue in your country, including any withholding taxes. We won’t have to pay them and they won’t be deducted from your payments to us.
Warranties, representations, indemnification & liability
We are providing the fonts on an “as-is” basis, without any express or implied warranties or representations like warranties of fitness for a particular purpose, merchantability, performance, non-infringement, etc. You warrant and represent that you have the right to enter into this contract and that your use of the fonts will not harm anyone, violate any law, or infringe on anyone’s rights. You will indemnify, defend and hold us and our subsidiaries, affiliates, parents, partners and licensees harmless from and against any loss, cost, liability, damage or expense (including reasonable attorney’s fees and expenses) that we or such parties may incur or be liable for arising out of any breach of your obligations, representations, or warranties in this agreement. Neither party will be liable for any indirect, incidental, special, consequential, exemplary or punitive damages arising out of this agreement. Our maximum liability will never be more than a refund of the fees we received from you under this agreement. We produce fonts using modern technology and test them thoroughly, but we can’t promise they’ll work perfectly on all old systems or with all cutting edge technologies. Please do send us an e-mail at email@example.com if you’re having a problem.
This contract contains the entire agreement between us and overrides any prior agreements or discussions. It can only be modified or amended if we agree in writing. It cannot be modified or amended by the terms of a purchase order. If something in this contract turns out to be unenforceable, the rest remains and the unenforceable part will be replaced by the closest possible thing that is enforceable. If we waive a right or allow something once, that doesn’t mean we have to do it again. This contract is governed by German law with exclusive jurisdiction in Berlin, Germany. Any legal proceedings or disputes will take place in Berlin. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this contract. Nor do any conflict of law principles.
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