Repro is our new friendly, flexible sans serif inspired by signage and digital operating systems; it’s a typeface that merges clean design with complex font engineering.
The extensive new family includes nine weights with italics as well as a monospaced variant and a variety of OpenType features, forming a comprehensive toolkit for users developing experiences both online or off. In addition to its range of sharp or soft alternates, Repro contains a unique tool for circled emphases, offering users a beautiful new way for creating visual hierarchy.
Our longest collaborator Erkin Karamemet has been developing this idea with us for over six years now. Everyone knows Erkin because his fingerprints are all over our typefaces—but this is his first artist release on the Dinamo label. 💀 Now: Doom scroll with me!
While it has a geometric feel, Repro is softer and more personable than the mechanical typefaces it shares a community garden with, such as Futura, Avant Garde, or Avenir.
It’s bold, reliable, and recognizable, with a range of alternates that can be mix-and-matched to create a variety of different rhythms and flavors. As a flexible and customizable Variable Font, Repro is an open-ended toolbox with big system functionality and digital interfaces in mind.
Think of the circle function like Repro’s own version of an italics, bold, or underline—it’s an emphasis dreamt up for digital eyes and contexts.
The markup is embedded straight into the font, which means that the entire character set (including numbers, accents, symbols, arrows, etc.) can be encircled. You can essentially create word marks (imagine the famous Nintendo one) with the click of a button, as well as complex way-finding systems.
To use circle, write a message, select the circle function, and the font will automatically encircle the text. It all stays editable, so you can change everything as you go.
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Family Overview & Character Set
Repro consists of 815 individually drawn characters, multiplied by eight to make for small size and encircled variations. Each weight has 6,529 characters in total.
Repro small size
With its built-in “second size” glyphs, users can position smaller text either at the top, centre, or bottom of the baseline.
Using the Dinamo Font Customizer (more on that here), you can customize Repro with bolder or more legible alternates to create your own personal remix.
Numbers: Repro comes with alternates for 2, 6, and 9, and also offers a slashed 0 depending on whether you’re looking for a tad more elegance or functionality.
Characters: The tight end strokes of the C, s and e, for example, create visual punch, and straight or curled stems on the l, t, and j can be selected depending on whether you’re going for the most readable, or most stylish, look. Alternates like our Space Odyssey S or the umbrella y are ideal for branding.
Web 2.0/3.0 connoisseur stuff
Web specific forms: As a tool with digital interfaces and signage systems in mind, we’ve included a range of special characters inside Repro.
Arrows: Alongside an extended arrow set and Erkin-style glyphs.
Graphic symbols: And print production inspired shapes and rasters.
Screen weight for dark mode: Repro’s special screen weight has been optimized to perform perfectly on dark backgrounds, where the regular weight might feel too dense and heavy.
Italic angle: With an italic angle that slides to the extreme of a strong 14°, you can adjust the tilt to match the expressiveness or legibility you want.
The hands behind repro
Before moving to Berlin to become Dinamo’s first intern in 2014—and before starting his design studies at FH Bielefeld—Erkin worked as a pre-press technician, building and printing signage and adverts at a Werbetechnik production service in his hometown.
Erkin’s time spent thinking about the construction of signage and their type systems fed into the development of Repro—as did growing up around his father, a sign-maker (and Jujutsu black belt). Our own friendship and collaboration with Erkin began over eight years ago and continues to this day, spanning many Dinamo in-house projects, like the recently published Diatype Expanded or the typeface we’re currently creating with artist Stefan Marx.
Erkin showed us his concept for Repro during our first years together. The initial seed for the typeface began with his idea for a circle function, and all stylistic choices and the design of characters grew from there. The typeface went through many sketches and iterations, growing and expanding over many years and conversations until it morphed into the Frankenstein’s monster you’re looking at today.