Hardware Unlocked Launch @ Waste Store, London
As long we’ve existed, there’s been Dinamo Hardware. Our urban garden of tangible goods, where we escape after a day working on (font) software. After years of radio silence, as well as a 12 month long development period (in STEALTH MODE: you’re preparing for a marathon but can’t brag to anyone about it), we opened the doors again. And we opened them wide.
Friends joined us at the legendary Waste Store in London on September 20th to launch our latest collection. The entirely new line of products was created by our Head of Hardware — master of sourcing, production, and slappy back-smiths Simon Merz — who conspired with a range of artists and collaborators to bring you a candle, a pen, a soap, a zine, etc. etc.
All WASTE Space shots by Roydon 💕
It was a huge joy to meet so many friends old and new — and to connect instagram handles with faces in such an intimate space. And it was very beautiful to see the huddle of umbrellas under our FONTS lightboxes; we felt humbled that so many of you came despite the rain. Special thank you to the kind people who ran to the nearby Tesco several times to restock drinks.
Scroll on for event photographs by Ariel Pedatzur from the night of the launch.
You’ll forever love me for calling the evening a dripping moshpit of creativity a.k.a a one night only Glastonbury of Graphic Design
Better safe than sorry
Dinamo Editions zine for Dinamo Hardware, featuring short story by Missouri Williams
Thank you to the King of Waste himself
A brave customer
Olya, Rob, Johannes, Asel, Chi-Long, Alice, Nikita, Vincenzo
Marta and Lea
The tale of the candle that got trapped inside a tv
Flo and Jimmy