Bespoke Typeface for
RIMOWA

Dinamo Custom Rimowa 0140
  • Year:
    2018
  • Timing:
    12 Months
  • Team:
    Johannes Breyer
    Fabian Harb
  • Domain:
    Arts & Culture
    Fashion
  • Medium:
    Graphic Design
    Technology

In 2017, we were commissioned to create a bespoke typeface for luxury luggage brand RIMOWA. The Cologne-based manufacturer is known for its iconic aluminium suitcases, which have long featured distinctive parallel-running grooves on their exterior surfaces.

Our font design similarly straddles the mechanical and contemporary, featuring historically grounded elements that reflect RIMOWA's over 120-years of production. During the research phase, we looked to early grotesque typefaces—ancestors such as Record Gothic, Venus, and Monotype Grotesque. We sought typefaces with a certain warm and idiosyncratic atmosphere that's absent in overly streamlined designs, creating a typeface that fuses both industrial and humanistic touches.

While designing the font, a number of the characters also took inspiration from the curves of RIMOWA's classic suitcase, gesturing to their own mechanized production process. These strong and defining structural elements pair neatly with the open strokes and angular cuts of the other characters, carrying traces of an industrialized past while still feeling distinctively personable.

Dinamo Typefaces Bespoke Rimowa 1

We visited the RIMOWA archive in Cologne, looking for clues for the bespoke typeface

Dinamo Typefaces Bespoke Rimowa 9
Dinamo Custom Rimowa References02

We looked at three main historical sources: Monotype Grotesk, Venus Grotesk, and Record Gothic

Dinamo Custom Rimowa 012
Dinamo Custom Rimowa 013
Video is loading ...
Video is loading ...
Dinamo Custom Rimowa 014
Video is loading ...

Rendering by Dinamo

Dinamo Typefaces Bespoke Rimowa 3

The archive in Cologne houses suitcase models that are several decades old

Dinamo Custom Rimowa 015
Dinamo Custom Rimowa 017
Dinamo Custom Rimowa 0120

Typeface on screen readability test

Dinamo Typefaces Bespoke Rimowa 11

RIMOWA is known for its customer care and in-house repair service

Dinamo Typefaces Bespoke Rimowa 5
Dinamo Custom Rimowa 0110
Dinamo Custom Rimowa 0131
Dinamo Custom Rimowa 0111
Dinamo Custom Rimowa 0119
Dinamo Custom Rimowa 0113
Dinamo Custom Rimowa 0130

The core characters of RIMOWA Grotesk

Dinamo Custom Rimowa 0118
Dinamo Custom Rimowa 0117
Dinamo Custom Rimowa 0128
Dinamo Custom Rimowa 0129
Dinamo Custom Rimowa 0121
Dinamo Custom Rimowa 0134
Dinamo Custom Rimowa 0135
Dinamo Typefaces Bespoke Rimowa 2

The RIMOWA Archive is full of treasures

Dinamo Custom Rimowa 0133
Dinamo Custom Rimowa 0122
Dinamo Custom Rimowa 0126
Dinamo Custom Rimowa 0125
Dinamo Custom Rimowa 0124
Dinamo Custom Rimowa 0123

Website

Dinamo Custom Rimowa 0137
IMG 8560

RIMOWA: An Archive, Since 1898. Designed by Commission Studio, London and published by Rizzoli, New York

Credits

Bespoke Typeface

Concept: Dinamo
Design: Dinamo (Johannes Breyer & Fabian Harb, with Robert Janes)
Mastering: Dinamo

Brand Identity

Lead Agency: Commission Studio, London
Creative Direction: Christopher Moorby
Project Management: Alice Letman
Design: Tom Mussak

Rimowa

CEO: Alexandre Arnault
Project Coordination: Daria Jacobs, Gaelle Appelmans
Legal: Ralf Juck