TYPEFACE FOR ALICIA KEYS

For the typeface itself, we threw a selection of heavily stylised star characters—like the A, R, the constructed numbers, sharp comma, and quotation marks—into an otherwise sturdy and laid-back typographic structure. Those different stylistic references achieve a lively and quite powerful rhythm when woven together, which feels like the right expression for such a multifaceted artist.

Alicia Keys is an unmatched force in entertainment, entrepreneurship, and activism—it was truly special to work with her team on this digital archive.