Video is loading ...

    We designed the typeface for the one and only Alicia Keys 😵

    For the typeface itself, we threw a selection of heavily stylised star characters—like the A, R, the constructed numbers, sharp comma, and quotation marks—into an otherwise sturdy and laid-back typographic structure. Those different stylistic references achieve a lively and quite powerful rhythm when woven together, which feels like the right expression for such a multifaceted artist.

    Alicia Keys is an unmatched force in entertainment, entrepreneurship, and activism—it was truly special to work with her team on this digital archive.

    DU Alicia Keys 01
    DU Alicia Keys 04
    Dinamo Alicia Keys Monument 4
    DU Alicia Keys 05
    Video is loading ...
    DU Alicia Keys 06
    Dinamo Alicia Keys Monument 2
    Screenshot 2021 10 12 at 16 05 56

    Photography: Alicia Keys

    DU Alicia Keys 03
    Video is loading ...
    DU Alicia Keys 09
    DU Alicia Keys 08
    Video is loading ...


    Design Identity: Mouthwash Studio
    Typeface Design: Dinamo
    Website Development: antinomy
    Typeface Animations: John Burgess