Do people break with licensing terms intentionally? Are there true type crooks out there?
I suppose there will always be “crooks” in any segment of our population. However, I do believe most commercial font licensing violations are inadvertent – much of it I attribute to the confusion around licensing.
Can you share some high-level insights into your business model, which seems so special? How does it work?
As I’ve said, the font licensing space is VERY confusing. There’s a million plus fonts. Hundreds of type designers and foundries, each with their own unique EULA, which are often difficult to read and understand. There are multiple font licensing models depending on intended usage, and various purchasing options (perpetual, subscription/rental, enterprise, custom). There’s also questions like: Who exactly needs to be licensed, the agency, brand, or both? The industry is constantly in flux. Change is certain. Over time EULAs change too.
Fast paced advertising agencies, designers, and brands simply don’t have the time or resources to fully understand all these variables and still feel confident securing font licensing. They do want to properly license the fonts they use, but the confusion is unnerving.
Font Shield takes the confusion away from our clients and helps them secure the necessary font licensing required to produce their deliverables. We receive no commission from font foundries when our clients license their fonts. We do not sell font licensing or advocate for any one particular foundry. Our fees are paid by our clients and are based on our time spent exploring and presenting font licensing options based on the fonts they require. Clients purchase their own licensing directly from the foundries based on our recommendations.