Maxi is a warm type system of spaghetti movements and angular strokes. Its underlying skeleton references mid-century and post modern Swiss design.
For ICA Maxi, we streamlined a couple of especially loud moments in the typeface, so that it could work in the broad range of contexts needed for the art and culture institution. We smoothed the bottom angles on the uppercase S and firmed up the corners of the uppercase M and N. Overall, the flavor of the font family is retained. But everything feels a little bit simpler.