Masterminded by Berlin’s finest design gang Veryes, Pelikan’s campaign plays homage to artist Hans Hemmert’s Level (1997), an artwork originally produced for the Personal Absurdies show at Galerie Gebauer in Berlin. For the event, Hemmert hosted a party where guests wore blue shoe-extenders to bring them all to the same two-metre height. The idea was to literally put everyone on eye level.
Fast forward to 2024: Simone Cihlar, Tim Lindacher, Moritz Lösel, Jannis Maroscheck, and Johannes Schreiner at Veryes built, spray-painted, velcroed all of the platforms you see here in their Kreuzberg Hinterhof—and then photographed and styled the shoot. Thank you to our Berlin-based models: Jessica Hauff, Benni Kakert, kkoki, Sean Brown, Kean Farrar. Hair and make-up by Lili Zawierucha.
Pelikan was designed by our own Fabiola Mejía and Fabian Harb.
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