Who Did What?
As we began extending ABC Social for widespread release, we polished its lines so that it’s suitable for both text and headline use.
Then, over many years and many time zones, our super team extended it in all directions: Malte Bentzen worked on the very light styles, Fabiola Mejía on its monospaced family, Wei Huang on the regular and bold styles, Erkin Karamemet on Italics, and Rob Janes finalized the mastering and production work.
“Social” nods both to how the project came about and how designing it felt. If even more humans meet and connect through working with the font—be it spiritually, romantically, or platonically—we’d be more than happy.
All in all, the project took four years to complete, from 2017 to 2021.
ABC Social has a sense of humor, with its freely designed forms and rounded shapes. The dynamic s and double storey a are particularly close to our hearts. And the g may become the most loved or hated character. Social also contains three different forms of punctuation: square, round, and angled.