Light traps are such an unintentionally bold visual feature, and so we’ve scaled them up for ABC Camera, and begun to call them holes—as in Swiss Emmental. The font is also available without the holes, bringing it back to full functionality and forming an interesting typeface in its own right.
Overall, ABC Camera is a neutral, toned-down grotesque similar in style to Helvetica but with freer, less strictly defined proportions and a narrower body. We’re very curious to see how people will mix the hole and plain versions together!
Why the name change?
We had created CCTV as part of our contribution for “Shoplifters Magazine”, and the name somehow made sense for that. But nowadays, the connotations that the term “CCTV” carries, ie. surveillance, and governmental and corporate spying, don’t sit well with us. So we settled on ABC Camera instead, clearing the trademark and living much happier ever after.
Camera in Use:
You might recognize ABC Camera from our collaboration with our Utah-based friends Actual Source, whose various projects and products have been Camera’s longstanding first home: JP and Davis () most recently used the hole version for their yellow bookends and a series of New Tendency books designed by Daniel Everett, Hassan Rahim, and Geordie Woo respectively.
Next came Alyar Aynetchi, who used it for his ECAL master diploma project, Closer. ABC Camera later appeared on the sticker sheet of GQ Korea’s 20th anniversary issue by Kiyeol Kim and in the identity of the Biennale Carbone by Clémentine Léon & Gautier Scerra at Service Local. Most recently, Swiss-based Onlab used it for DJ Stringray’s new label MICRON AUDIO (released together with Tresor Records).
As always, let us know what you think, and feel free to get in touch for pre-release licensing and more information! Camera might get publicly released 6-8 months from now.